Let’s get one thing straight. For some time now I’ve been drinking Dr. Pepper and has slowly but surely become my favorite soft drink. And I owe that to Steins;Gate (and the Subway near my house). Let’s be honest. If you’ve been watching Steins;Gate like I have, you should the significance of Dr. Pepper. It’s kinda like how Pizza Hut was in Code Geass.
As I’ve heard, Dr. Pepper wasn’t that big in Japan until recently as it is currently gaining popularity, all thanks to Steins;Gate. And as of currently, it’s being referred to by the otaku fanbase as “The drink of intellectuals”, and has become a focus in recent anime of this year.
The first instance of Dr. Pepper in anime this year I’ve noticed, but crossed my mind was in the Winter 2011 anime “Is this a Zombie? (Kore wa Zombie desu ka?)”, where it was known as “Dr. Poppor”, as seen in the above image. Basically just Dr. Pepper with the E’s replaced with O’s. Doesn’t really serve much of a purpose, but I think it deserves a mention.
Of course, it’s major significance is during Steins;Gate, which started in the Spring 2011 season and is still continuing as of this typing. The main character Rintaro Okabe drinks this on a basis, stating that it’s “an intellectual drink, for the chosen ones.”
In the Summer 2011 anime “Heaven’s Memo Pad (Kami-sama no Memo-chou)” The NEET detective named Alice has a entire fridge full of her favorite drink DoKuPe, which is basically a shortening of its Japanese pronounciation. (Dokutoru Peppa)
The Kotaku article has more info about it, so give that a good read.
*Pulls out cellphone* It’s me. The word has been spread. It’s only a matter of time until the organization discovers. El Psy Congroo.