Gundam Build Fighters is a Sunrise original. Set in the near future of the Anno Domini period (Our Anno Domini, not Mobile Suit Gundam 00‘s), fighting with GunPla (Gundam plastic models) have become a worldwide popular sport. Sei Iori, a first-year middle school student and the son of a GunPla store owner, is skilled when it comes to building GunPla, but fighting with them is another story. Sei teams up with a young male named Reiji as they aim for the GunPla Battle World Championships.
Let be honest here: We know that this is only meant to sell GunPla models. I mean, you’ve seen this “I wanna be the very best like no one ever was” story in most merchandise-driven shows. I think Gundam Build Fighters can basically be described as the love child of Gundam and Custom Robo. It find it okay so far, better than most shows this season.